Marketing email assignment Essay Example | Topics and Well Written Essays - 750 words

Marketing email assignment - Essay Example The preliminary market research performed determined that espn.com, Gatorade.com and spalding.com are 3 potential website candidates in order to launch a more aggressive online marketing campaign with website that can customer with similar profiles are the clients the company is targeting. Each website chosen in the proposal has attributes that allows a diversified marketing strategy in which key variables are considered such as: youth market, high medial exposure, product quality attributes. All the websites selected have clients in the sporting market and neither represents a direct competitor for the company. The youth category is a primary target of the company since these segment of the market can provide lifetime customers if the company is able to achieve customer retention by advertising its product offering and creating a brand image that is seen where generation I and generation Y spend most of their time which are services related to the convergence age. The customer profile of the company is active outdoor types who enjoy doing exercise multiple times a week and who enjoy playing and watching sports regularly. The company targets both genders as well as the youth which is one of the main focuses of the internet exposure advertising strategy. This purpose of the online strategy is to increase the amount of direct sales of the company in order to improve its 1:10 direct sales ratio to at least a 2:10 ratio in order to increase profitability. The three website targeted by the company are described below.\ Espn is the most recognized and largest sports network in the world which provides sports news and other related services. The exposure and magnitude of the client base of this website implies that advertisers who purchase marketing packages from espn.go.com will likely have a high conversion of from traffic hits from